Brand Marketing Manager - 외국계 패션 브랜드

[담당업무]

- Develop comprehensive brand marketing strategies to achieve corporate objectives.
- Main KPI is BET (Brand Equity Tracker) scores incl. saliency, desirability and perception
- Lead the brand marketing team in execution campaigns across various channels including PR, advertising, digital media, social media, celebrities, influencers, and so on.
- Collaborate with product, sales, omnichannel teams to ensure brand consistency and integrity.
- Analyze market trends and competitive landscape to identify opportunities for growth.
- Plan annual and monthly brand marketing activities aligning with global strategies, and market insights (Eg. customer trend, diversification of communication channels, etc.)
- Identifying local trends and campaign objectives, build media plan with optimized media mix for digital, social media and Brand channels for maximum saliency and cost efficiency.
- Build up constellation strategy leveraging continuous relationship building with managements of celebrities and key opinion leaders.
- Lead 360 degrees of product launch strategies (RTW, Shoes, LG, Sports, and Accessories)
- Manage the brand marketing budget efficiently, allocating resources to maximize ROI.
- Measure and report performance of all brand marketing campaigns, gaining insights and optimizing activities based on data.
- Develop brand marketing team members' skills and fostering synergy through collaborative teamwork.
- Guide, assign and supervise agencies (media, PR, event, production and digital)

[근무부서 및 직급/직책]

직급/직책: 매니저

[자격요건]

경력: 경력 15~18년
학력: 대졸
직무기술: Brand Marketing Manager, Brand Marketing

- 15-18 years of total professional experience and minimum 5-7years of experience with direct relevancy.

- Good communication skills incl. presentation, reporting, negotiation, coaching, etc.

- Appropriate attitude and manner to represent the brand as an employee ambassador.

- Strong industry networking with media, editors, influencers, and opinion leaders

- Planning, organizing, time management, and problem solving skills

- Strategic, logical, open minded, agile, and innovative

- Good sense of fashion retail, styling, market and customer trends

- Good communication both written and spoken English

- Direct experience on PR is preferred

- Fashion, cosmetic, premium lifestyle, and conglomerate experience preferred

- Team player, and a person with entrepreneurship

[우대사항]

외국어: 영어 회화가능,독해가능,작문가능