CRM Manager 차장급 - 유명 외국계 명품회사

- CRM 프로그램 분석 및 기획 - 고객 획득/유지/활성화/로열티 프로그램 기획 및 운영 - Reward Promotion 기획 및 운영

• Create and manage Clienteling communication plans that are aligned with the local sales and marketing strategies.
• Collaborate with local Marketing, Retail, and eCommerce teams, as well as HQ, to execute lead nurturing and conversion campaigns and organize in-store events that enhance customer experience, engagement, and loyalty.
• Analyse customer data to create detailed customer segments for targeted marketing and clienteling action plans.
• Carry out detailed analysis and reporting on all CRM activities both instore and online.

• Minimum 10 years working experience in CRM or related field
• Proven CRM experience in the luxury or premium sector, with deep understanding of high-value customer engagement and clienteling strategies
• Proven expertise in data analysis and reporting, with the ability to translate complex customer data into actionable insights that drive CRM and business performance
• Strong experience with software tools and applications (Salesforce, Google Analytics and MS PowerBI)
• Experience in planning and executing data-driven email campaigns across Retail and E-commerce channels, including customer segmentation and performance analysis
• Experience with SQL to e.g. build target groups in SFMC is a plus
• Experience overseeing CRM data governance and customer data management in compliance with local data privacy and protection regulations

*담당자에게 워드파일의 영문 이력서를 보내주십시오.
해당 시 연락 드립니다.